I am super excited because my Harry Potter dreams may soon be realized! Alchemist, and self-proclaimed witch, Lauren Bowker of T H E U N S E E N has created the first color-changing hair dye. The F I R E dye is inspired by occult glamour.
Glamour – “originally was a term applied to a magical-occult spell that was cast on somebody to make them see something the spell-caster wished them to see, when in fact it was not what it seemed to be.” – Wikipedia
F I R E can be applied as a semi-permanent dye, and is available in multiple color ranges from bright red to soft pastel blue. The hair literally changes color, like mood rings, due to temperature fluctuations. The dye launched during London Fashion Week in collaboration with Storm Models (Nymphadora Tonks could easily be behind this…right?!)! And to make it all even more amazing, F I R E celebrates women in science and encourage young women to seek opportunities in fields of science and engineering.